Julia Johnson
Content Creator Portfolio
Hello! I’m Julia, a social media strategist and content creator based in New York City.
I’ve been in social media and content creation for 5 years. My professional social media management journey started in the nonprofit space but has extended to tech start ups and New York Times and award-winning authors. As a result, my diverse background has given me a fantastic and versatile foundation to create content in any avenue–especially food & bev, beauty & skincare, books and home–as you’ll see in my work.
I love reimagining concepts, thinking outside the box, and meeting people where they are because building communities is the key to successful brand marketing strategies. These are the reasons why creating content brings me innate joy in my life.
VIDEO EXAMPLES
FOOD + BEV
Olipop on a walk
A day in the of Bachan’s
Protein Bagels
Beekeeper’s Naturals Superfood Honey
Spindrift Cocktail
Road trip for Van Leeuwen
HOME
NYC apartment tour
New Savant Cloud Gazer Candle
Material Kitchen Cutting Boards
Breville Espresso Machine
SKINCARE & BEAUTY
Glossier Olivia Rodrigo Line
Summer Fridays iced coffee
KraveBeauty Match Hemp Cleanser
Magic Molecule Scavenger Hunt
Packing my essentials with Béis
GRWM using Magic Molecule
BOOKS
Books in my Baggu
Me time at Barnes & Noble
The Summer I Turned Pretty Collection
Brooklyn Bookstore Crawl
PHOTOGRAPHY EXAMPLES
The New Savant Cloud Gazer Candle
Tower 28 ShineOn Lip Jelly Non-Sticky Gloss
Rule of Thirds
hello@juliajohnsonwrites.com
Professional Content
Julia has managed the social media platforms for nonprofits, publishers, authors, and startups.
Here are some of the highlights.
Analytics:
AALDEF: Drove a 40% increase in overall social media engagement within my first six months.
Global Health Corps: Brought a 10% increase in engagement to Instagram through the Book Club; yielded a 55% increase in engagement across all channels.
Maureen Johnson: Boosted engagement by 5% during preparation for her book launch.
Payette Forward: Increased following by 15%.