Julia Johnson

Content Creator Portfolio

Hello! I’m Julia, a social media strategist and content creator based in New York City.

I’ve been in social media and content creation for over 4 years. My professional social media management journey started in the nonprofit space but has extended to tech start ups and New York Times and award-winning authors. As a result, my diverse background has given me a fantastic and versatile foundation to create content in any avenue–especially food & bev, beauty & skincare, home and books–as you’ll see in my work.

I love reimagining concepts, thinking outside the box, and meeting people where they are because building communities is the key to successful brand marketing strategies. These are the reasons why creating content brings me innate joy in my life.

VIDEO EXAMPLES

FOOD + BEV

Olipop

Bachan’s Japanese Barbecue Sauce

Poppi

Spindrift

Van Leeuwen Ice Cream

HOME

NYC apartment tour

New Savant Cloud Gazer Candle

Material Kitchen Cutting Boards

Breville Espresso Machine

SKINCARE & BEAUTY

Glossier Olivia Rodrigo Line

Summer Fridays

KraveBeauty Great Barrier Relief

Magic Molecule Scavenger Hunt

Béis

Magic Molecule

BOOKS

Books in my Baggu

Barnes & Noble

The Summer I Turned Pretty Collection

Brooklyn Bookstore Crawl

PHOTOGRAPHY EXAMPLES

The New Savant Cloud Gazer Candle

Tower 28 ShineOn Lip Jelly Non-Sticky Gloss

Rule of Thirds

hello@juliajohnsonwrites.com

Professional Content

Julia has managed the social media platforms for nonprofits, publishers, authors, and startups.

Here are some of the highlights.

Analytics:

  • AALDEF: Drove a 40% increase in overall social media engagement within my first six months.

  • Global Health Corps: Brought a 10% increase in engagement to Instagram through the Book Club; yielded a 55% increase in engagement across all channels.

  • Maureen Johnson: Boosted engagement by 5% during preparation for her book launch.

  • Payette Forward: Increased following by 15%.