Julia Johnson
Content Creator Portfolio
Hello! I’m Julia, a social media strategist and content creator based in New York City.
I’ve been in social media and content creation for over 4 years. My professional social media management journey started in the nonprofit space but has extended to tech start ups and New York Times and award-winning authors. As a result, my diverse background has given me a fantastic and versatile foundation to create content in any avenue–especially food & bev, beauty & skincare, home and books–as you’ll see in my work.
I love reimagining concepts, thinking outside the box, and meeting people where they are because building communities is the key to successful brand marketing strategies. These are the reasons why creating content brings me innate joy in my life.
VIDEO EXAMPLES
FOOD + BEV
Olipop
Bachan’s Japanese Barbecue Sauce
Poppi
Spindrift
Van Leeuwen Ice Cream
HOME
NYC apartment tour
New Savant Cloud Gazer Candle
Material Kitchen Cutting Boards
Breville Espresso Machine
SKINCARE & BEAUTY
Glossier Olivia Rodrigo Line
Summer Fridays
KraveBeauty Great Barrier Relief
Magic Molecule Scavenger Hunt
Béis
Magic Molecule
BOOKS
Books in my Baggu
Barnes & Noble
The Summer I Turned Pretty Collection
Brooklyn Bookstore Crawl
PHOTOGRAPHY EXAMPLES
The New Savant Cloud Gazer Candle
Tower 28 ShineOn Lip Jelly Non-Sticky Gloss
Rule of Thirds
hello@juliajohnsonwrites.com
Professional Content
Julia has managed the social media platforms for nonprofits, publishers, authors, and startups.
Here are some of the highlights.
Analytics:
AALDEF: Drove a 40% increase in overall social media engagement within my first six months.
Global Health Corps: Brought a 10% increase in engagement to Instagram through the Book Club; yielded a 55% increase in engagement across all channels.
Maureen Johnson: Boosted engagement by 5% during preparation for her book launch.
Payette Forward: Increased following by 15%.